中国经营报:科技助力家装业进入整合变革升级关键期-东易日盛

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中国经营报:科技助力家装业进入整合变革升级关键期

发布时间:2018-10-08 17:47:02

DONGYIRISHENGDONGSHIZHANGCHENHUI


ZAIXINZHONGGUOCHENGLI70ZHOUNIAN、GAIGEKAIFANG40ZHOUNIANXINQIDIANDESHIDAIDABEIJINGXIA,ZHONGGUOJIAZHUANGCHANYEBURUZHENGHEYUBIANGEDEGUANJIANJIEDUAN。


ZUOWEIGUONEI“JIAZHUANGDIYIGU”,DONGYIRISHENGJIAJUZHUANGSHIJITUANGUFENYOUXIANGONGSI(002713.SZ,YIXIAJIANCHENG“DONGYIRISHENG”)YISUIZHEGUONEIJIAZHUANGSHICHANGZOUGUOLIANGGE10NIANYOUYU。ZAIXINDEFAZHANZHENGCHENGSHANG,DONGYIRISHENGDONGSHIZHANGCHENHUIRENWEI,JIAZHUANGXINGYEYIJINGJINRUXINDEFAZHANJIEDUAN,QIYEXUXIANGSHUZIHUA、XINXIHUAHEHULIANWANGHUAFANGXIANGZHUANXING,RANGZHENGGEJIAZHUANGXINGYECHENGWEIGAOXIAOLVDEXINGYE。


家装行业变迁史


“WORENWEIJIAZHUANGDEBENZHIZAIYU,YAOYUKEHUDESHENGHUOFANGSHIXIANGQIHE。ZHURENDESHENGHUOSHISHENMEYANGDE?TADESHENGHUOFANGSHIZENMEYANGZAIJIAZHUANGZHONGTIXIAN?HOULAIWOMENJIUTICHUJIAZHUANGYUSHENGHUOFANGSHIXIANGJIEHEDELINIAN。”


ZAICHENHUIKANLAI,ZHONGGUOJIAZHUANGXINGYEZHENZHENGDEXINGQISHIZAISHANGSHIJI90NIANDAIMOQI。


SUIZHE90NIANDAIMOQIZHUFANGZHIDUGAIGEDEXINGQI,WOGUOJIAZHUANGXINGYEYINGLAILEDIYICIKUAISUCHENGZHANG。1996NIAN,GUOJIATICHUZHUZHAIJIANSHECHENGWEIXINDEJINGJIZENGZHANGDIANHEXIAOFEIDIAN,GUOJIAJINRONGZHENGCEYEXIANGZHUZHAICHANYEQINGXIE,FANGDICHANXINGYEYINGLAIZHONGDABIANGE。


幸运飞艇最稳技巧1997NIAN,YUANBENCONGSHIJIANZHUGONGZHUANGXINGYEDECHENHUIJUEDINGJINJUNJIAZHUANGSHICHANG。DANGNIANDE4YUE30RI,WEIYUBEIJINGDESHENGMENDEBAIXINGJIAZHUANGSHICHANGKAIYE,CHENHUIDIYIGEQIANLEHETONG,DIYIGERUZHUGAISHICHANG。


幸运飞艇最稳技巧“NEIGESHIQI,KEHUGENGZHONGSHIDEHAISHIJIAZHUANGZHILIANG。DAOLE2000NIANZUOYOU,KEHUYIJINGBUMANZUYUBAZHUANGXIUZHILIANGNONGHAOZHEIMEJIANDAN,YOUQISHIYIXIECHUGUOGUODEKEHU,DUIYUJIAZHUANGSHEJIDEXUQIUYISHIKAISHICHUXIAN。DAOLE2005NIAN,KEYISHUOSHIJIAZHUANGSHEJIDEYUANNIAN。”


ERZAIZHEIYISHIQI,DONGYIRISHENGZUOCHUHENDUOZHANLVEDIAOZHENG,2002NIAN,ZHENDUIGAODUANXIAOFEIRENQUN,DONGYIRISHENGTOUZILEYIDAHUXING、FUSHIJIEGOUZHUZHAIDE“YUANCHUANG”ZIPINPAI,DAILI16GEYIDALIGAODUANJIAJUPINPAI,TOUJUZIZAIBEIJINGNANSANHUANJIANYUANCHUANGZHANSHIGUAN。ZHENDUIXIAODANKEHUTUICHU1+3CHUANGYEXINGXIAOHUXINGFENGBAO。TONGSHIJIAQIANGTEXUJINGYINGDETOURU,XIANGQUANGUOKUOZHANG。


“NEISHIYIGEZHONGSHIBIANGEDENIANDAI,XIANGZAI2002NIANSHI,GUONEIYIJINGKAISHIZHONGSHIHUANBAO。”JUCHENHUIJIESHAO,WEISHIYINGWOGUOFANGDICHANHEZHUANGSHIZHUANGXIUXINGYEFAZHANDEJINGJIJISHUFAZHANDEXUYAO,GUIFANWOGUODESHINEIZHUANGSHIZHUANGXIUHEJIAJUXINGYE,GUOJIAZHILIANGJIANDUJIANYANJIANYIZONGJUHEGUOJIABIAOZHUNHUAGUANLIWEIYUANHUIZHIDINGLE“SHINEIZHUANGSHIZHUANGXIUCAILIAOYOUHAIWUZHIXIANLIANG”DENG10XIANGGUOJIABIAOZHUN,BINGYU2002NIAN1YUE1RIZHENGSHISHISHI。DANGNIANDI,DONGYIRISHENGTUICHULEHUANBAOZHUANGXIU;2003NIAN,DONGYIRISHENGJINERTICHU“HUANBAOBUDABIAOQUANETUIKUAN”。


“WORENWEIJIAZHUANGDEBENZHIZAIYU,YAOYUKEHUDESHENGHUOFANGSHIXIANGQIHE。ZHURENDESHENGHUOSHISHENMEYANGDE? TADESHENGHUOFANGSHIZENMEYANGZAIJIAZHUANGZHONGTIXIAN? HOULAIWOMENJIUTICHUJIAZHUANGYUSHENGHUOFANGSHIXIANGJIEHEDELINIAN。”CHENHUIJIESHAODAO,“ZAIWOMENDESHIJIANZHONG,ZHEIZHONGLINIANZHUJIANYANBIANCHENGZHENGZHUANGDEGAINIAN。YIQIANZHUANGXIUDEZHIGUANZHUANGXIU,HOULAIFAXIANJIASHIYIGEZHENGTI,BUNENGQIEGE,SUOYIDAO2007NIANZUOYOUJIUCHUXIANZHENGZHUANGDEGAINIAN,YOUQISHIXIANZAI,ZHENGZHUANGDEGAINIANYUELAIYUETUCHU。”


 XIAOFEIQUNTIDEBIANHUAYEYINGXIANGZHEJIAZHUANGSHICHANGDEFAZHANMOSHI,“YIQIANDEXIAOFEIQUNTISHI50HOU、60HOU,HOULAI70HOU、80HOU,DAOLE90HOUZHEIYIDAI,ZHENGZHUANGDEGAINIANYUELAIYUEQIANGHUA,YINWEIDAJIABUYUANYIZAIBAGENGDUODEJINGLITOURUDAOJIAZHUANGDEMEIGEHUANJIE,ERQIEZHEILIANGNIANYECHUXIANLEJIAZHUANGTAOCANMOSHI,ZHEIZHONGMOSHICUJINLEZHENGZHUANGDEFAZHAN。”2013NIAN,DONGYIRISHENGMIAOZHUNNIANQINGZHUANGXIUZU,TUICHUQUANXINSHANGYEMOSHIDEWANZHENGJIAPINPAI——SUMEICHAOJIJIA,ZHEIZHONGXINDESHANGYEMOSHIXINGJIABIJIAOGAO,TONGGUOCHUANGZAOJIAZHIDAIJIXIAOFEIZHEWANZHENGDEJIAZHUANGCHANPIN。


科技助力家装业升级


RUJINDEZHUANGXIUSHEJIRUTONGDAJIMU,SHEJISHIDIAOYONGDEMOKUAIYEDOUSHIJIYUSANWEIDE、SHUZIDEHEXINXIDEMOXING,ZHENZHENGSHIXIANLESUOJIANJISUODE。


幸运飞艇最稳技巧CHENHUIRENWEI,WULUNCAIQUZENYANGDEMOSHI,JIAZHUANGXINGYEYAOJIEJUEDENANDIANMEIYOUBIAN。


幸运飞艇最稳技巧“JIAZHUANGGONGSIPUBIANCUNZAIDEWENTISHILIANGFANGLIANGBUZHUN,HUATUHUABUDUI,LIEXIANGLIEBUQUAN,SUANLIANGWUCHADA。NAZHECUOWUDETUZHI,GONGRENJIUKAIGONGLE,GONGRENZAIZUODEGUOCHENGZHONGYOUCHUXIANGEZHONGWENTI,ZHEIYANGDEHUAJIUSUANSHIDEGUOGONGRENYEGANBUHAO。”CHENHUIRENWEI,ZHEIXIEWENTICHUANTONGDEFANGSHIJIEJUEBULE,JIAZHUANGXINGYEBIXUJIEZHUGAOKEJI、SHUZIHUAQUJIEJUEZHEIXIEWENTI,XIANGHULIANWANGHUAFANGXIANGZHUANXING。


WEICI,DONGYIRISHENGYU2015NIANCHENGLIHULIANWANGJIAZHUANGPINPAI——SUMEICHAOJIJIA,SUMEICHAOJIJIACONG2016NIAN4YUEKAISHIYIJINGQUANMIANYUNYONGLEDIM+JISHU,SHEJISHIPAOQIGUOQUCADHUATU,ZHUANYONGDIM+LAIZUOTU,QUANMIANJIEJUEJIAZHUANGXINGYECUNZAIDEWENTI,BUGUANSHILIANGFANGLIANGBUZHUN、SHEJITUHUABUQUAN,HAISHICAILIAOSUANBUQUAN、BAOJIALOUDONGDUODENGWENTI。RUJINDEZHUANGXIUSHEJIRUTONGDAJIMU,SHEJISHIDIAOYONGDEMOKUAIYEDOUSHIJIYUSANWEIDE、SHUZIDEHEXINXIDEMOXING,ZHEIXIANGBIGUOQUSHEJIDEZHUNQUEDUDAFUDUTIGAO,ZHENZHENGSHIXIANLESUOJIANJISUODE。


CHULEGAOKEJIDEYUNYONGZHIWAI,CHENHUIRENWEICHANYEHULIANWANGHUADESHIXIANYOUWEIZHONGYAO。WEICI,DONGYIRISHENGJIANGZAIXIANJIANLIXITONG、GONGYINGLIAN、DINGDANXITONGJIANKONG、CANGCHU、WULIU、ANZHUANGJIGONGCHANGMUZUODINGZHIHUAXINXIXITONGDENG14TAORUANJIANQUANXIANDATONG,GOUJIANJIAZHUANGDEQUANXINXIHUAGUANLIXITONGPINGTAI,BAOZHENGXINXILIUDEWUFENGCHUANDI,ZHEIJIHOUTAIDEYUNYINGXIAOLVDAILAILEJUDADETISHENG。


ZAIHUOKENENGLISHANG,SUMEICHAOJIJIADEDASHUJUXINXIFENXI,KEYIWEIKEHUHUAXIANG,QIANGHUAXIANSHANGXIANXIASHUANGQUDAOHUOKENENGLI;CHANPINKAIFAFANGMIAN,JINXINGKEHUXUQIUJINGZHUNDINGWEI;SHICHANGQUDONGFANGMIAN,KEYUANQUDAOZHONGXINZHUJIANCONGXIANSHANGXIANGXIANXIAQINGXIE,JIEJIANA6YEWUCHENGSHUDEHUOKEYUNZUOMOSHI,QIANGHUAXIANXIAXIAOSHOUTUIGUANGHUOKENENGLI。


ERZHEIZHONGJISHUMENJIANBINGFEISUOYOUQIYEDOUNENGKUAGUO,“JUEDABUFENQIYEJIMEIYOUZHEIYANGDEJIYIN,YEMEIYOUZHEIYANGDESHILI。ZHEITAOXITONGWOMENQIANQITOURUJUDA,WOMENSHUZIHUADESHEJIXITONG,JIYOUQIANDUANBIAOXIANDE,YOUYOUDIM+ZHEIZHONGHOUDUANSHENHUADE,HAIYOUWOMENDESHUZIHUAYINGXIAOHUOKEXITONG、YUNYINGGUANLIXITONG、ZHINENGJIAOFUXITONG,CONG2014NIANSHANGSHIZHIHOU,MEINIANZAIZHEIKUAIDOUTOURUJIQIANWANYUAN,ZHEIJINIANXIALAIYIJINGTOULEJIGEYIZAISHANGMIAN。”CHENHUISHUODAO。


ZIBENSHICHANGDEZHULI,SHIDONGYIRISHENGDEZHEIZHONGCHANGSHICHENGWEIKENENG。2014NIAN2YUE19RI,LIJING10NIANDESHANGSHIZHILU,DONGYIRISHENGZAISHENJIAOSUOGUAPAIQIAOZHONGSHANGSHI,CHENGWEI“JIAZHUANGDIYIGU”。


走进存量房时代


幸运飞艇最稳技巧“XIANZAIJINRUDISANGE10NIAN,WOMENZHENGZAITONGGUOKEJIDELILIANGTIGAOSHENGCHANHEYUNYINGGUANLIXIAOLV,XIWANGNENGZHANYOUGENGDUODESHICHANG,XIWANGWOMENDECHANPINBUJINSHIHAODE,JIAGEYESHIBUGUIDE。”


幸运飞艇最稳技巧ZI2017NIANXIABANNIANFANGDICHANBURUXIAXINGZHOUQIHOU,XIAYOUCHANYEDEJIAZHUANGXINGYEGANSHOUDAOLEJUDADEYALI。JIAZHIDICHANXINGYEJINGZHUANGXIUZHUJIANCHENGWEIBIAOPEI,CHUANTONGJIAZHUANGGONGSIDEXINFANGZHUANGXIUYEWUMIANLINJUDAWEIXIE。


幸运飞艇最稳技巧DANZAICHENHUIKANLAI,“JIAZHUANGRENGSHIYIGEQIANJINGGUANGKUODEXINGYE,YINWEIYOUDALIANGDECUNLIANGFANG。ZHONGGUODECUNLIANGFANGSHICHANGSHIYIGETIANWENSHUZI,XIANZAISHIYIGEGUODUJIEDUAN,WOMENMUQIANZAIYIXIANCHENGSHICUNLIANGFANGZHUANGXIUZHANBI60%DUO。”CHENHUIBIAOSHI。


幸运飞艇最稳技巧GUOQUJINIAN,ZUOWEIJINSHENGDEWEISHUBUDUODEWEIBEIDIANFUDEXINGYE,CHUANTONGDEJIAZHUANGXINGYEJINGLILEHULIANWANGHEZIBENDESHUANGZHONG“XILI”。“QISHIHENDUOQIYESUOZUODEHULIANWANGHUABINGFEISHIZHENZHENGDEHULIANWANGHUA,ZHISHIXUETOUERYI,QUNIANKAISHIJIULUXUYOUHULIANWANGJIAZHUANGGONGSIGUANMEN、PAOLU,XIANZAIZHEIGEGUOCHENGHAIZAICHIXU。”ZAICHENHUIKANLAI,JIAZHUANGXINGYEXIANZAIYIJINGJINRUXIAOLVZHIZHENGDEJIEDUAN。


“DONGYIRISHENGDEDIYIGE10NIAN,WOMENZHUYAOZAICHUANGZAOPINPAI,JIKEHUTIGONGDESHIZHIYOUJIAYOUDEJIAZHUANGFUWU,WOMENFUWUHAO,JIAGEYEXIANGDUIGAOYIXIE;DIERGE10NIAN,WOMENZOUXIANGLEQUANGUO,SHIZAIZUOGUIMO,CHANPINHEFUWUXINGJIABIYEXIANGDUITIGAO。”CHENHUISHUODAO,“XIANZAIJINRUDISANGE10NIAN,WOMENZHENGZAITONGGUOKEJIDELILIANGTIGAOSHENGCHANHEYUNYINGGUANLIXIAOLV,XIWANGNENGZHANYOUGENGDUODESHICHANG,XIWANGWOMENDECHANPINBUJINSHIHAODE,JIAGEYESHIBUGUIDE。”


他一点不避讳公司曾在互联网化转型上所走的弯路,对于速美超级家目前暂未实现盈利,他解释道,“速美是一个规模效应模型,在达到一定规模之前还有很大的提升空间,实际上我们在中后台的开发早就完成了,只是前台营销系统和人员配置上,还在试错和迭代之中。”目前,速美超级家在全国已覆盖60余个城市,为百万消费者创造高品质家装体验,客户满意度高达90%以上,得到了行业内外的广泛关注与认可。陈辉坚信,通过科技加持,速美一定会呈现爆发式增长。



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